The GM Table branding

For Bobby Evans & Mike Szczepaniak

The GM Table is a multi-channel stream devoted to roleplaying games, with an emphasis on Savage Worlds and Dungeons & Dragons.

This branding project started as a simple request for a new logo. We discussed where and how it would be used and realized that the logo needed to be part of a larger branding effort to unite all of the GM Table's channels and games under one system that was flexible enough to brand The GM Table as a whole while differentiating each stream as unique. Also, because new properties are often created at a fast pace, it should be easy to add to the family of GM Table logos.

The icon of the d20 as a table with chairs can be pulled out and used as a decorative element in other areas. As the main brand, The GM Table has two variations: one for the eponymous channel and one to be included in other channels, events, and more.

The One-Shot Wednesday channel developed a short campaign called Friends with Bennies. As a test of our design system, we gave it its own logo but used the Wednesday color system to denote that it was part of the same show.

Visit The GM Table on Twitch

Once the main branding concepts were finished, we moved on to incorporating them into a larger layout and giving the whole channel an overall theme. The first part of this was making a Twitch overlay for Savage Adventures that would incorporate the logo designs and expand the design language to work in new capacities. Savage Adventures is a time- and space-hopping adventure using the Savage Worlds system.